GA4 is free to use and provides a means to collect, analyse, and report on user behaviour when they visit the site. Additional data includes demographics, interests, marketing tracking data, traffic source, and much more based on setup of tracking. If you are marketing your business through Google, Microsoft, Facebook, LinkedIn Ads or trying to get the most out of SEO, it is important to measure the effectiveness of your marketing efforts so you can become more effecient and effective.
We will setup Google Tag Manager on your site and create tags to measure the most important events from your E-Commerce site.
We will setup GA4 to collect the site use data ready for reporting.
Our integration will provide events based on new subscription / account, add to cart, remove from cart, begin checkout, payment, complete sale, and any other events related to your product or service that would be considered a conversion.