GA4 is free to use and provides a means to collect, analyse, and report on user behaviour when they visit the site. Additional data includes demographics, interests, marketing tracking data, traffic source, and much more based on setup of tracking. If you are marketing your business through Google, Microsoft, Facebook, LinkedIn Ads or trying to get the most out of SEO, it is important to measure the effectiveness of your marketing efforts so you can become more effecient and effective.
We will setup Google Tag Manager on your site and create tags to measure the most important events.
We will setup GA4 to collect the site use data ready for reporting.
Note that with the base integration you will have collection of all site visitor data and base events such as form submissions or downloads. For E-Commerce data collection please see GA4 E-Commerce Integration