Page Speed Optimise Service
If you are serious about your business you will know that search engine rankings can make or break your site. Our page speed optimise service reduces the time to load critical pages improving the user experience.
Google have made their business about providing good quality search results to their search customers. This means that they will rank sites higher based on their own criteria including trust, site speed, relevance etc.
Slow loading landing pages result in high bounce rates and user frustration. Landing pages (named because the owner typically designs the page as an entry point to their site service or offer) must load quickly to ensure they keep the interest of the visitor. If too slow they will just click on the next search engine link and move on. Now if you paid for that click that was then ignored you have wasted your money.
High bounce rates can be reduced by ensuring your landing pages load quickly. Don’t pay for traffic unless your site has great page speed!
WordPress sites can be problematic when it comes to page speed. There are plugins which can assist by crunching images and attempting to minimise CSS and JS files but these can also cause the site to not load at all or corrupt the content. The main issue with these is that they add another layer of processing (delay), can be very technical to learn and manage, and are another plugin requiring management. Transfer of plugin ownership may put your site at risk of backdoor access and malware, ransomware, or even theft of processing resources for crypto-currency mining. The best and safest way is to assess the page elements as they load and rectify issues with each raw file replacing with a minimised version and to also maximise the server performance through suitable cache implementation.
This service provides a full audit of your web site landing page and benchmarks the performance prior to any optimisation work. We then optimise images and other associated code to ensure the page loads as fast as possible. We tune the existing cache or implement a new cache and tune for maximum results. Finally we provide a report of any issues identified and a comparison between the benchmark and the final result.
Note that there are additional steps that can be taken on the server side and we are happy to consult with you and provide a quote for server optimisation.
This service is designed for landing pages and can be extended to additional pages at a reduced rate. Please contact us for a quote for full site optimisation.
We will require the following to perform this service:
- Access to your hosting management (CPanel, Plesk, etc)
- Admin access to your WordPress site admin
Users of this service who take up WordPress Management within 3 months of this service will receive free setup.Page Speed Optimise Service
Frequently Asked Questions
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